Marketing Mix of AirAsia analyses the brand/company which covers 4Ps (Product , Price, Place, Promotion) and explains the AirAsia marketing strategy. 8 Mar Vikram() believe that marketing is all about providing and handing the right product at the right time for the customers. This process able. AirAsia Berhad is an airlines organization that gives aircrafts benefits locally as well as globally. Inside Malaysia, AirAsia has focused on a customer market that .

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They believe customers are key to their expansion and growth, and hence should be catered to with utmost priority. Today, AirAsia is popular for its cost cutting techniques, essentially by the use of same series of planes. AirAsia is known for its optimum utilization of logo based branding- right from the exterior of the aircraft to the interior seats and uniforms. It engages in point-to-point flying, which contributes to reduction in costs significantly.

Concepts Contests Airasia marketing strategy Mix. Distribution channels for tickets include airasia marketing strategy sources from the likes of internet booking, madketing reservation and sales offices and company authorized agents.

AirAsia have an image associated with them of choosing the right set of people depending airasia marketing strategy their capabilities. While Red means determination airasia marketing strategy Passion, White stands for perfection and positivity. In an attempt to bridge the gap, AirAsia stepped in as the affordable carrier aiming to become a household name for air travel in and around Malaysia. AirAsia stands for low pricing and a no frills policy.

In anchor pricing, AirAsia prices its services and tickets at an extremely low price, encouraging the customers to start thinking about the possibility of flying with AirAsia.


Furthermore, prices are determined by the class of airasia marketing strategy, Load factors for the airlinedates and days of travel along with competitor pricing in the airlines industry. Hence, it becomes key to choose the right set of people within the organization.

Both the choices of colours represent the right set of emotions that the consumers identify with. They engage in direct airasia marketing strategy development strategy simply by treating them as though they are an indispensable part of the organization.

Cheap flight tickets are given out on the basis of airasia marketing strategy in the form of promotional schemes in an attempt to create a buzz around the entire campaign idea.

AirAsia focuses on providing convenience to guests, through competent services, in line with industry strategj and offers frequent flights and reliable point-to-point connectivity.

Air asia marketing strategies | Nursha Hassan –

The low cost air services are the basic product strategy in its marketing mix. Other than this, AirAsia engages in popular promotions through advertising for example on social media, through print ads or through simple but effective billboard advertising. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.

Headquartered in Kuala Lumpur airasia marketing strategy its main low cost carrier terminal located at the Kuala Lumpur International Airport, AirAsia has risen above objections to emerge as one of the leading low cost carriers in the entire world.

AirAsia boasts of a competent and dedicated customer care team, which is committed to resolving customer complaints between one to twenty four hours of request. AirAsia is airasia marketing strategy of the airasia marketing strategy popular low cost airlines in Asia. Over the years, it has enhanced its payment service options through efficient payment channels and facilities like ticketless service. AirAsia is known for treating its employees, well.


The names and other brand airasia marketing strategy used in the Marketing Mix section are properties of their respective companies. Top Companies Lists Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of AirAsia.

AirAsia engages in price based promotions extensively. It offers both domestic and international flights on its routes.

AirAsia Marketing Mix

AirAsia is an international air travel carrier, which started its operations in Malaysia, and has moved onto expanding its services in other countries in the Airasia marketing strategy continent like India and Thailand. It engages in an anchor pricing strategy in its marketing mix, which creates a base for pricing all operations carried under the AirAsia umbrella. This completes the AirAsia marketing mix. Air Berlin Marketing M. The companies are not associated with MBASkool in any way.

airasia marketing strategy

AirAsia Marketing Mix (4Ps) Strategy | MBA

When it comes to customer expectations, customers do not expect luxurious service or high class treatment, instead are satisfied with cheap fares and on-time performance of the flights along fast routes. Physical evidence encompasses how AirAsia manifests airasia marketing strategy. People provide airasia marketing strategy services that is the selection, training, and motivation of strategu.

When it comes to promotions, AirAsia has established itself as a player in the market that emphasizes on building customer value.